Sophisticated Grey Saree with Intricate Golden Border
Elegant Black Saree with Gold Embroidered Border and Blouse
Elegant Maroon Bandhani Saree from Collection
Elegant Blue Bandhani Saree with Scalloped Border
Elegant Cream Printed Saree with Gold Blouse and Embellished Pallu
Vibrant Purple Saree with Intricate Bird and Floral Motifs
Rani Designer Saree with Floral Printed Pallu & Elegant Border
Elegant Peach Floral Saree with Shimmering Golden Blouse
Vibrant Red Saree with Scalloped Gold Border
Pink Banarasi Organza Silk Saree with All-Over Geometric Weave
Green Banarasi Organza Silk Saree with All-Over Geometric Weave
Mustard Banarasi Organza Silk Saree with All-Over Geometric Weave
Green Banarasi Organza Silk Saree with Diagonal Stripe Weave
Mustard Banarasi Organza Silk Saree with Diagonal Stripe Weave
Blue Banarasi Organza Silk Saree with All-Over Geometric Weave
Gajri Banarasi Organza Silk Saree with All-Over Geometric Weave
Blue Banarasi Organza Silk Saree with Diagonal Stripe Weave
Mustard Ikat Patola Silk Blend Saree with Patola Motifs
Pink Banarasi Organza Silk Saree with Diagonal Stripe Weave
Pink Ikat Patola Silk Blend Saree with Patola Motifs
Gajri Banarasi Organza Silk Saree with Diagonal Stripe Weave
Blue Ikat Patola Silk Blend Saree with Patola Motifs
Pista Green Ikat Patola Silk Blend Saree with Patola Motifs
Off White Ikat Patola Silk Blend Saree with Patola Motifs
- Popularity
- Price Low To High
- Price High To Low
- New Arrivals
- Bestseller
Bestsellers — Our Most Loved Ethnic Wear for Women
This is the shortlist. Everything here is something people buy repeatedly across our stores and online, which makes it the fastest way to shop when you know the occasion but not the outfit. Nothing on this page needs explaining twice — these are the cuts, colours and fabrics that already work for most people.
What sells the most, and why
Four groups account for most of what leaves our shelves, and each one sells for a different reason.
Sarees
Still the outfit people come back for, because one saree stretches across a wedding, a puja and an office festival day depending only on how it is draped and what blouse goes under it. Lighter fabrics move fastest — they are the ones that can be worn for eight hours. See sarees for the full range.
Kurti sets and kurta sets
These sell because they remove a decision: the bottom and the dupatta are already matched to the kurta. They cover daily wear, office and small functions with the same piece. See kurti sets and kurta sets.
Co-ord sets
The newest of the four and the fastest growing, because a co-ord reads put-together without looking ethnic-formal, which suits travel, brunches and office days equally. See co-ord sets.
Wedding and festive wear
Seasonal rather than steady, but concentrated: sharara sets, anarkalis and worked suits move together through wedding season and again around the festivals. See wedding suits for women and anarkali suits.
How to choose from a bestseller list
A bestseller tells you a piece works for many people; it does not tell you it works for you. Two checks do that. First, the occasion: daytime functions want cotton, muslin, chanderi and georgette, while evenings want silk, net and velvet, because the surface work needs artificial light to show. Second, the fit points — the shoulder and the bust on a kurta, the blouse size on a saree. Those are the measurements that are hard to alter; length and waist are easy.
What changes through the year
Cotton and lighter weaves lead through the summer, when breathability decides comfort at a long daytime function. Through the wedding months and the festival season, worked fabrics take over — silk, net, velvet and anything with zari, sequin or mirror work. If you are shopping ahead of a season rather than inside it, the quieter months are when the range is widest.
Seen in store, sold online
Everything here is stocked the same way in our stores across central India, so a piece you find on this page can be seen, held and tried on before you decide. If you would rather not travel, book a video call and someone will walk you through the pieces on this list. Our new arrivals is where the next set of these usually comes from.
FAQs
What makes a piece a bestseller here?
It is what sells the most, counted across our stores in central India and the website together rather than online alone. That matters because the two behave differently: a piece that photographs well can do well online and sit on a shelf in store, and a fabric that feels right in the hand can sell steadily in store without ever being searched for. A piece that does both is the one that ends up on this page.
Which size should you order if you are between two sizes?
Take the larger one. On a kurta or a kurti the garment hangs from the shoulder and the bust, and a size that is snug there pulls across the chest and shortens the whole line - neither is easy to let out. Waist and length are simple for any tailor to take in or shorten. For a saree, the blouse is the piece to size carefully; the drape itself does not depend on your size. Measure across the fullest part of the bust and compare it to the size chart rather than going by the size you usually buy, because ethnic sizing runs differently from western wear.
Which bestsellers work for a wedding you are attending?
Look for silk, net, velvet or a worked georgette rather than cotton, and for embroidery at the neckline, the sleeve borders and the dupatta. Jewel tones - wine, emerald, navy, deep teal - and gold read festive without approaching bridal. For a daytime mehendi or haldi, lighter fabrics and yellows, greens and oranges photograph better in sunlight. Keep solid red away from the main ceremony.
Can you see these pieces in a store before buying?
Yes. We run stores across central India and stock them from the same range as the website, so a piece listed here can usually be seen and tried on before you decide. If travelling is not convenient, you can book a video call and have someone show you the pieces on this list, answer fabric and fit questions and hold what you like.
How do you care for embroidered and zari pieces?
Anything with zari, sequin, mirror or dori work goes to dry cleaning - water lifts the thread and dulls metallic yarn permanently. Plain cotton can be hand washed cold, inside out, and dried in shade, since direct sun fades dyed cotton. Store worked pieces hanging in a cotton cover rather than folded in plastic, keep a muslin layer between embroidery and anything it touches, and iron only on the reverse.
